Rotogravure Printing

Rotogravure printing allows you to get your artwork accurately represented on your stand-up or sleeve-in pouch, pocket or standing zip, fancy cut, or Cheertainer® packaging, as well as for other printed film products. It is a process that involves engraving an image onto a substrate, or image carrier; in this case, a cylinder. Rotogravure printing is considered the highest quality printing process available, especially for films, and allows for high-output, high-speed printing.

The cylinder is cut with diamond engraving tools (or stylus); this engraving phase renders remarkably precise artwork. The engraved areas (“cells”) of the cylinder hold the ink; there is an engraved cylinder for each color. The engraved cells are the keys to attaining the precise color and clarity of design and are what allows rotogravure printing to replicate in-depth elaborate images and text.

Proprietary Process

We have perfected the technology that allows you a range of color options—from a 10-color printing process to a 1-color process, saving time, money, and resources.

Our sweet spot is 5-color printing. We have achieved exceptional results with color vibrancy and precision using only five colors.

Why our 5-color process works best for you!

  • Saves time: less to set-up and change
  • Saves money: less ink, less engraving
  • Saves resources: less water used for cleanup

Getting Your Design Right

We work closely with you throughout the proof process. Once you submit your graphic to our design professionals, we color adjust it and confirm that it meets specification and die parameters. Our press and proofing equipment are calibrated to match each other perfectly. As well, the color charts from the press are charted by our design experts to match the CMYK values to your original spot colors. The color-adjusted graphic is printed and sent to you, along with new specifications and die lines. From there, you either approve or send it back for edits. Once approved, the artwork is transferred to the cylinder engraving process. From there, it will be sent to printing, and eventually lamination.

We’re happy to provide you with more details about our rotogravure printing process. Contact us at any time and we’ll answer any questions or inquiries you have. We look forward to hearing from you.